After obtaining his Bachelor Degree in Tourism & Hotel Management, in 1992,Sherif began his career in tourism working with Wagon-Lit. He later moved toEmirates Airlines, where he spent 10 years in a learning and development role.Sherif then moved to Etihad Airways where he successfully set up, establishedand led its Training Academy, during the first 4 years of the airline’s operation.In 2007, Sherif joined JOBMASTER Group as a Managing Consultant, establishingits presence in the UAE. In this role Sherif provided consultancy services inHuman Resource Management, with projects such as establishing HR systems fororganizations, one such example was for 29 companies of Al Jaber Group, thebiggest in the UAE, with 55,000 employees. He also managed assessmentcenters in a number of multinationals in the region (including Philips, SaudiTelecom Company, SAAB, Schindler, Vodafone and Azadeya).Today, Sherif is a Senior Consulting Partner with FranklinCovey Middle East,working with clients in areas of leadership and organizational development.His background and experience in Strategy Execution, Human ResourcesManagement, Leadership Development, Quality Assurance, Health & Safety,Project Management and Entrepreneurship, enables Sherif to provideworld-class consultancy services to an ever-changing audience.Sherif has worked at all levels in many industries (including – but not limited to –oil & gas, telecom, banking, retail, defense, investment; as well as governmentand non-for-profit organizations).In addition to his qualification in Training and Development from City & GuildsInternational (UK), Sherif holds a number of discipline-specific qualifications frominternational organizations.Living in the cosmopolitan city of Dubai since 1994 and having a dual culture -Egyptian and French – means that Sherif is fluent in 3 languages (Arabic, Frenchand English) and has a heightened cultural awareness, enabling him to workeffectively and sensitively with professionals from all backgrounds.