Imad Lahad, Senior Director, is APCO Worldwide's Global Digital Practice lead based in Dubai. Imad helps the firm’s clients define and implement their digital and social media strategies, supported by a team of seasoned digital strategists and community managers.With extensive experience in the media, publishing, online and franchising industries, Mr. Lahad is a speaker and trainer on strategic marketing, digital strategies, social media, digital transformation, emotional intelligence and change management. For the past 20 years, he has been helping regional companies see their businesses from a new perspective and identify new opportunities to grow their products and services.